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SOUTHWEST AIRLINES CELEBRATES 20 YEARS OF “LUV” IN BURBANK

lreynolds
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DALLAS –April 15, 2010 – Southwest Airlines (NYSE: LUV) today is celebrating 20 years of service from Bob Hope Airport. To commemorate the anniversary, Southwest will throw a “Bravo, Burbank – A Star is Born!”-themed celebration today with its Employees and Customers at Bob Hope Airport, complete with music, decorations, games, prizes.


Customers aboard some flights between Burbank and Las Vegas today will be entertained by colorful characters from Le Rêve (the dream), the aqua spectacle-in-the-round, now in production at The Wynn Theater in Las Vegas. Members of the international cast will also entertain Customers and Employees during a media availability:  


Media Availability Details:
•         When: Thursday, April 15 at 1 p.m. PDT
•         Where: Southwest Airlines Ticket Counter, The Bob Hope Airport
•         What: Southwest Airlines Employees and officials with The Bob Hope Airport will give remarks.
•         Visuals: Performers with Le Rêve will entertain Employees and Customers
•         Media should arrive by 12:45 p.m. PDT at the Southwest Ticket Counter.
•         Media Contact: Brad Hawkins, Southwest Airlines, c: 214-792-4413.          
“Southwest Airlines is proud to be celebrating 20 years of low fares and Legendary Customer Service from the airport of choice for so many of our Customers across the Burbank- Glendale-Pasadena area,” said Dave Yarborough, Southwest’s Burbank Station Leader. “We’re dedicated to many more years of giving the good people of Southern California the Freedom to fly.”  


“Southwest Airlines’ excellent customer service and no-hassle approach to flying their passengers fits well with our way of doing business,” said Victor Gill, Director of Public Affairs for Bob Hope Airport. “We appreciate their approach to making travel fun and affordable and look forward to celebrating this milestone with their employees and passengers.”
To view a blog post, visit: http://www.blogsouthwest.com/blog/flashback-fridays-20-years-burbank-southwestairlines.


Southwest Employees are also celebrating the 20th Anniversary of Burbank service by volunteering their time at the Los Angeles Regional Foodbank, one of the largest foodbanks in the United States. The Foodbank supplies enough food for 750,000 meals each week throughout Los Angeles County. For more information, please visit: www.lafoodbank.org.  The airline’s Employees proudly Share the Spirit through volunteering in the communities where they work and live.


Southwest began service from Burbank on April 16, 1990, with daily nonstop flights to Las Vegas and Oakland. Today the airline offers 54 daily nonstop flights to five destinations, with direct or connecting service to an additional 57 cities. Burbank was the 29th city on the airline’s route map.    
After 38 years of service, Southwest Airlines continues to differentiate itself from other low fare carriers—offering a reliable product with exemplary Customer Service.  Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience, with all leather seats, and all Boeing 737 jets. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded, currently serving 68 cities in 35 states.  Based in Dallas, Southwest currently operates more than 3,200 flights a day and has nearly 35,000 Employees systemwide.  


www.southwest.com


Media Please Contact:


Southwest Airlines Communications at 214/792-4847