SOUTHWEST AIRLINES IS THE OFFICIAL AIRLINE OF LATINO BUSINESS AND PROFESSIONAL CONNECTION
MINNEAPOLIS, MN- March 12, 2009 – The Latino Business & Professional Connection, (LBPC) announced today that Southwest Airlines has become the official airline of the organization. This announcement was done during the LBPC monthly event held at the Ordway Center for the performing arts in Minneapolis.
“Southwest Airlines is proud to announce this partnership with the Latino Business & Professional Connection,” said Lidia Martinez, corporate community affairs manager for Southwest Airlines. “We believe in being part of the economic growth of this great city and support the Latino community that’s making a difference.”
As the Official Airline of LBPC, Southwest Airlines will support their marketing and advertising efforts with promotions and travel throughout the year. The pieces will include print and online advertising, e-mail marketing, as well as contests, giveaways and special LBPC-specific discounts off Southwest Airlines for LBPC members.
"LBPC is very excited about this partnership and Southwest Airlines' recognition of our efforts to increase the knowledge and presence of Latino professional and business in Minnesota." said Jim Carlson, LBPC Founder. "This partnership is the first of its kind for LBPC and will enable us to focus our resources on the planning and execution of these monthly events."
The Latino Business and Professional Connection was founded in 2008 and has a distribution list of over 6,000 members. The mission of this organization is to build an up-scale business network that reaches business & professionals from all industries and brings them together under one roof to achieve the most powerful business event between Latinos and non-Latinos business & professional groups. For more information please visit www.latinobpc.com.
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