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Southwest Airlines CEO is defining himself as a leader — without bag fees

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By CHERYL HALL / The Dallas Morning News

Two years ago, Gary Kelly drew a competitive line in the sand when he decided not to charge passengers for their bags.

The 55-year-old chief executive of Southwest Airlines Co. didn't want employees to face customer wrath for an issue that would have gone against the essence of Southwest."We had our niche for a long time," Kelly says in his headquarters office at Love Field. "We were the low-cost carrier, the low-fare carrier. Nobody paid much attention to us. Well, that ain't the case anymore."

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