Southwest Airlines Offers Faster ‘A-List’ Status to Colorado Rapid Reward Members

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Southwest Airlines Offers ‘A-List’ Status to Colorado Rapid Reward Members By Flying Just Four Roundtrip Flights in Three Months A-List Rapid Rewards Members Enjoy the Benefits of Priority Boarding, Priority Check-In, and Priority Security Lines             DENVER, CO – Feb. 15, 2010 --  Southwest Airlines (NYSE:LUV) is offering Colorado residents its fast-track, “A-List” status four times faster to Members of the carrier’s frequent flyer program, Rapid Rewards.  For a limited time, Coloradans can earn Rapid Rewards A-List status valid through Dec. 31, 2010, just by booking and flying four roundtrips to or from Denver between Feb. 15, 2010, and May 15, 2010.  To learn more about this promotion, visit: www.southwest.com/denveralist.    Being a Rapid Rewards A-List Member gives you special privileges from the moment you step into the airport. ·         Priority Boarding:  As one of the first to board, you’ll have better seating and overhead storage options since Southwest does not pre-assign seats.  ·         Priority Check-In:  Fly past the lines, right to the front of the ticket counter.·         Priority Security:  Spend less time waiting in the security line.  It is fast and easy to earn free travel through Rapid Rewards.  Rapid Rewards Members earn credits by flying or using the program’s Preferred Partners.  It takes just eight roundtrips, or 16 credits, to qualify for an Award.  However, Members can accelerate their earnings by using the Southwest Airlines Rapid Rewards Credit Card from Chase, doing business with any of the airline’s other Preferred Partners, or by purchasing Southwest’s Business Select fares when flying.  Plus, once it’s earned, Southwest Airlines allows the Member to transfer the Award to anyone.  The Award is free but subject to the U.S. government-imposed September 11th Security Fee of up to $10 roundtrip.Southwest Airlines currently operates 114 daily nonstop flights from the Mile High City to 37 destinations, with direct or connecting service to 30 additional destinations.  In May 2010, Southwest will operate 129 daily Denver flights to 42 nonstop destinations, and by August 2010, Southwest will operate 144 daily Denver flights, making Denver Southwest Airlines’ fastest growing city in history.  Southwest currently has nearly 400 Employees in Denver, including Ground Operations, Provisioning, and Community Affairs Departments.After 38 years of service, Southwest Airlines (NYSE: LUV) continues to differentiate itself from other low fare carriers—offering a reliable product with exemplary Customer Service.  Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience, with all leather seats, all Boeing 737 jets.  Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded, currently serving 68 cities in 35 states.  Based in Dallas, Southwest currently operates more than 3,100 flights a day and has nearly 35,000 Employees systemwide.  Terms & Conditions

1. A Rapid Rewards Member who registers, books, and flies 8 qualifying one-way revenue flights from Feb. 15, 2010, through May 15, 2010, becomes eligible for limited time Rapid Rewards’ A-List membership. Limited time Rapid Rewards’ A-List membership entitles the Member to reserved boarding privileges through Dec. 31, 2010, which means that Southwest Airlines will automatically reserve a boarding pass for the member beginning 36 hours prior to each of the Member’s confirmed Southwest Airlines’ flights to ensure the member will receive the best available boarding pass. An A-List Member will be eligible for receiving reserved boarding pass privileges only for flights he/she completes during his/her designated A-List membership period.

2. Qualifying one-way revenue flight is defined as any flight to or from Denver International Airport. 

3. To be eligible, Member must be a resident of Colorado. Member’s Rapid Rewards account must show Colorado residency.  Non-residents of Colorado are not eligible for this promotion.
4. Reservations already booked during the qualifying timeframe are not eligible for the promotion. 
5. Rapid Rewards membership number required at booking or the reservation will not count toward the promotion.
6. Member must be registered for the promotion before May 15, 2010 in order to participate.
7. To register for the promotion, go to www.southwest.com/denveralist. 
8. If Member earns regular A-List status while qualified for promotional A-List status, the regular A-List status will supersede the promotional A-List status, entitling the Member to reserved boarding privileges for 12 months.
9. Please allow up to 15 business days to receive A-List notification after qualifying during the promotional period.
10. Qualifying segments can be booked by any means – online, phone, etc.

11. Southwest Airlines will “reserve” boarding passes for A-List Members, but Members are still responsible for “printing” their boarding pass. Passengers who do not obtain a boarding pass and are not present and available for boarding in the departure gate area at least ten minutes prior to scheduled departure time may have their reserved space cancelled and will not be eligible for denied boarding compensation
12. A-List qualification is based on actual revenue flights flown, not Rapid Rewards credits earned. A qualifying flight that will count toward Rapid Rewards’ A-List membership is a one-way revenue flight on Southwest Airlines from an origin city to a destination city, including any intermediate stops and/or connections on Southwest Airlines.
13. The following will not count toward Rapid Rewards' A-List membership qualification: Rapid Rewards Awards; Rapid Rewards Companion Pass travel; Rapid Rewards Preferred Partner credits; bonus Rapid Rewards credits, unless specifically designated as such; nonrevenue (free) and service-charged tickets, unless specifically designated as eligible; stops at intermediate cities on connecting or through flights; charter flights; tradeout tickets.
14. For a Member with Rapid Rewards’ A-List membership to receive reserved boarding privileges, the Member must include his/her Rapid Rewards account number in his/her reservation at least 36 hours prior to check in. Reserved boarding privileges will be provided for A-List Members for both revenue and Rapid Rewards Award travel on Southwest Airlines-operated flights as long as the above requirement is met.
15. Reserved boarding privileges will not be provided in instances where the A-List Member’s reservation meets any of the following criteria: reservations booked less than 36 hours prior to scheduled departure; changes made to an existing reservation less than 36 hours prior to a scheduled flight; standby travel on a different flight than what was originally confirmed; flights taken after a Member’s A-List membership expires. Irregular operations may also affect A-List membership benefits.
16. Reserved boarding privileges will only be provided for A-List Members. If an A-List Member is traveling on a multiple-passenger reservation, reserved boarding privileges will not be provided for non-A-List Members in the same reservation. For A-List Members who are also Companion Pass Holders, reserved boarding privileges will not be provided for the Member’s designated Companion unless he/she is also an A-List Member.
17. Reserved boarding privileges will only be provided for A-List Members. If an A-List Member is traveling on a multiple-passenger reservation, reserved boarding privileges will not be provided for non-A-List Members in the same reservation. For A-List Members who are also Companion Pass Holders, reserved boarding privileges will not be provided for the Member’s designated Companion unless he/she is also an A-List Member.
18. All qualifying A-List Members have access to Fly By priority security lanes where available.

Southwest fares are available online only at www.southwest.com.