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Southwest Airlines: Our Purpose and Vision

Explorer A

From our very beginning, Southwest Airlines has been a maverick in the airline industry and Customer Service sector.  We set ourselves apart every single day through delivering our Customers reliably, Safely, and in a low-cost manner to the places, events, and People that are most important to them. This reason for being is encompassed in our defining statement—our Purpose:  To connect People to what’s important in their lives though friendly, reliable, and low-cost air travel. This Purpose unifies and guides us.  It’s the reason for our existence and a motivation to get up each morning.  Our Purpose set the course for our success, and will continue to lead us down the path to the milestones that lie ahead. We created this video for our Employees to bring our Purpose to life; in it you’ll see snapshots of interactions between Employees and our Customers.   These seemingly everyday situations demonstrate how our Southwest Airlines Employees go above and beyond to connect People to what's important in their lives. What are some important moments in your life in which Southwest Airlines has played a part? Let us know by commenting below.