“With the Power of an Education, the Sky is the Limit” is the new Southwest Airlines advertising campaign launched today in print, radio, and the internet to celebrate Black History Month.Southwest also created a link where Customers can learn more about the educational organizations the airline supports at www.southwest.com/blackhistory.
“For more than 30 years, Southwest Airlines has been committed to education and the creation of new opportunities in our communities, “ said Marian Thompson, Southwest Airlines segment marketing specialist.“Black History month is not just a 30 day celebration at Southwest; it’s an all year pledge to our core values.” That’s why we celebrate Black History all year round by supporting the potential of tomorrow’s leaders through education related partnerships.
Southwest Airlines’ long heritage of serving the African American community stems from the Company’s commitment to diversity at all levels.With more than 30 community based organizations as partners, an active Corporate Community Affairs department, and a diverse workforce, Southwest Airlines empowers its message with true action.
Ads will run in several mediums, including Ebony, Essence and Black Enterprise, with a portrait of a young African American student dreaming of a bright future. To see the ad link to: http://www.southwest.com/images/swamedia/0109_blackhistorymonth.jpgThe title “The Sky is the Limit” exemplifies how Southwest Airlines understands how dreams can be accomplished through education. The campaign was created by Austin based agency, GSD & M, IdeaCity.