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Southwest Airlines Community

Study: Southwest is America's Most Desired Brand!

Retired Community Manager

I was pleased to discover yesterday that Southwest Airlines has taken top honors as "most desired brand" in a recent study, published today in Forbes Magazine.

The study, put out by a neuromarketing firm named "Buyology," is rather unique, in that it uses a technique called "latency response" to garner results.  The method, in essence, makes the subject choose quickly before conscious thought takes place. The milliseconds of delay before each choice gauge the difficulty of the choice, essentially evaluating non-conscious preferences.  4,000 subjects were used to evaluate 220 diverse brands.

This particular query was conducted in the first week of February, starting after the Super Bowl, so the results are very fresh.  Both men and women were tested separately (yet we still took top honors among both). 

Men's Top Five:

1. Southwest Airlines

2. Cadillac

3. BMW

4. Dove

5. Bed Bath & Beyond


Women's Top Five:

1. Southwest Airlines

2. Google

3. Hallmark

4. Dove

5. JetBlue

It's a popular myth that we only use a small portion of our brains (10% - 20%, depending on which subscribing party is asked).  By scientific definition, your brain is a thinking organ that learns and grows by interacting with the perception and action.  I suppose a person's brain also could be seen as a type of air traffic control. Whatever the case, recall is a powerful thing.  And we should all be proud to know that Southwest Airlines is, by a large margin, the first thing both men and women think of when asked about great companies.

1 Comment
Explorer C
I LUV Southwest Airlines, my only regret is that SWA does not fly out of Billings, Mt...We have to bite the bullet to fly out of here to go anywhere and believe me United, Delta, Frontier, Alaska ( Horizon ) are no bargin. Flying Allegiant scares the pants off me flying in their antiquated MD80's. They just about fall apart on landing. Please Southwest, fly out of Billings and keep the predators honest. I mean Denver isn't that far away...