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Southwest's (and it's partner's) offers are often targeted. This means that some people will receive different offers than other people do. And some people may not receive any offer at all. If an offer is targeted, it will say in the fine print something to the effect of "offer is only valid for member receiving this email ..."
For example, previously a single points purchase offer included 35%, 40% & 45% versions sent to different segments of members. Lately though, the points purchase offers have tended to be the same for all members, tiered, based on number of points purchased.
As mentioned up-thread, buying points is usually a bad idea, except in some specific situations (like needing just a few points to "top off" for a particular fare purchase, or when "refundability" is a priority.)
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45% would be the best I have ever seen. If you can buy points for less than 1.5 cents a point it might be worthwhile.
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@rich1954 wrote:
45% would be the best I have ever seen. If you can buy points for less than 1.5 cents a point it might be worthwhile.
Only if you need to use them right away and you wouldn't have any method of earning them through flights, other travel, shopping, etc.
That's about break-even on the valuations that you can find online for what you can redeem them for, so not horrible but there still might be other ways to earn the points for taking an activity that you were going to do anyway.
But if you need them right now to book something before you could earn them, go ahead.
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