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All-New Rapid Rewards Information Centers

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I’m sure you’ve heard the exciting news that we’re launching the All-New Rapid Rewards on March 1st! As is the case with any change, it’s a safe bet that Members and Customers will have questions about what’s new & what’s changed. To help address this, we’ve installed large-scale informational displays in several airports.

Each of the Rapid Rewards Information Centers features a 6ft square cube and includes two video monitors that run a two-minute video loop providing an informational overview of the new program.

Within the display, a colorful 3D diorama of the United States showcases the breadth of Southwest’s coast-to-coast service – with several notable landmarks brought to life! I might be biased, but I think the Information Centers deliver an important message in a FUN and engaging way. They’re a great representation of our network and brand! The All-New Rapid Rewards is the single biggest new product launch in our Company’s history, and ensuring Members and Customers are familiar with the change is a top priority. This is one piece of a set of comprehensive resources for Members and Customers to learn about the new program. If you’re traveling through any of the airports listed below, be sure to take a look; they won’t be around for long! Check out the images below for a close up view! Where are they located?

  • Austin
  • Dallas Love
  • Denver
  • Houston Hobby
  • Kansas City
  • Chicago Midway
  • Oakland
  • Phoenix
  • St. Louis
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Your cube shows the wrong bridge for Oakland. That's the Golden Gate bridge connecting San Francisco and Marin County. The Bay Bridge, the less famous but harder working bridge (2nd busiest bridge in the world) connects Oakland to San Francisco.
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Brilliant job in the design and rollout of the new Rapid Rewards. I can't imagine how a worse job could have been done.