I’m sure you’ve heard the exciting news that we’re launching the All-New Rapid Rewards on March 1st! As is the case with any change, it’s a safe bet that Members and Customers will have questions about what’s new & what’s changed. To help address this, we’ve installed large-scale informational displays in several airports.
Each of the Rapid Rewards Information Centers features a 6ft square cube and includes two video monitors that run a two-minute video loop providing an informational overview of the new program.
Within the display, a colorful 3D diorama of the United States showcases the breadth of Southwest’s coast-to-coast service – with several notable landmarks brought to life! I might be biased, but I think the Information Centers deliver an important message in a FUN and engaging way. They’re a great representation of our network and brand!
The All-New Rapid Rewards is the single biggest new product launch in our Company’s history, and ensuring Members and Customers are familiar with the change is a top priority. This is one piece of a set of comprehensive resources for Members and Customers to learn about the new program. If you’re traveling through any of the airports listed below, be sure to take a look; they won’t be around for long! Check out the images below for a close up view!
Where are they located?