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Can An Airline Build Brand Loyalty Through Being Nice To Kids? Yes!

Frequent Flyer A

Over the past few years my kids have racked up some items from Southwest Airlines. For the past year one of my son Max has slept with an inflatable Southwest Airlines’ 737 hanging over his bed. Max has also been using an old orange Southwest Airlines lunch box for pre-school.

As Max heads off to Kindergarten in a few weeks I commented to the folks at Southwest Airline that he was upset he couldn’t take his tattered Southwest lunch box to kindergarten. Most airlines would shrug such a comment off, heck most airlines would have never handed out lunch boxes as prizes during a “your flight is late trivia contest,” but what Southwest Airlines did was not only nice, but will help cement a young travellers loyalty to their airline.

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