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Southwest Airlines Community

Fore the LUV of Golf and Giving: 2016 LUV Classic Recap


This year 260 volunteers and 431 registered golfers participated in 31st annual LUV Classic by playing a round of golf or by volunteering their time to ensure that the event ran smoothly and that fun was had by all. In true Southwest fashion, the rain couldn’t wash away our drive to raise funds for deserving children’s charities!


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With the spirited participation of our Employees and sponsors, we were able to help further the initiatives of four outstanding children’s charities including Children’s Hospital Colorado, Children’s Hospital Los Angeles, Knights of Heroes Foundation, and Ronald McDonald House Charities (RMHC). All proceeds raised from the event will directly benefit the health and well-being of children helped by these incredible organizations:


Since 2010, Children’s Hospital Colorado—a national and international leader in pediatric health—has been a partner of Southwest’s Medical Grant Transportation Program (MGTP).


With 111,000 annual patients, Children’s Hospital Los Angeles has dedicated itself to create hope and build healthier futures for children through compassionate patient care, leading-edge medical education, and innovative research. Since 2011, CHLA has also been a partner of Southwest’s MGTP.


Since 2008, The Knights of Heroes Foundation has been a military partner of Southwest.  The foundation empowers children who have lost a parent during military service by providing positive adult mentorship, character development, and lasting friendships forged during an annual wilderness adventure camp.


Since the inception of LUV Classic more than 30 years ago, Southwest has helped Ronald McDonald House Charities serve more than 185,000 children and their families.


Since its establishment in 1985 by SWA President Emeritus Colleen Barrett, LUV Classic remains dedicated to giving back to our customers and community by supporting charities that directly improve the health and wellbeing of children. Over the last 31 years, we have donated more than $16 million to a variety of children’s charities, and we know these deserving charities will continue their impactful work with the funds they receive in 2016.