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From our Hearts, FORE the Children: Celebrating the 2020 LUV Classic


Since 1985 the beloved Southwest Airlines LUV Classic & Party has grown, adapted, and evolved in many ways and this year is no different. Even though the event was canceled in light of COVID-19, we remain dedicated to honoring the LUV Classic’s longstanding tradition of helping children’s charities.


This year, we celebrate the LUV Classic in a unique way by donating $1 million to 101 local charities who focus on serving children, their families, and communities. To truly honor and celebrate the longstanding impact the LUV Classic has had, an organization in every domestic city we serve will receive a donation. Southwest will also contribute to Ronald McDonald House Charities (RMHC), a legacy partner the LUV Classic has supported since the event’s inception. This financial commitment will be fulfilled through the LUV Classic Event fund, which resides in the Southwest Airlines Foundation, a corporate-advised fund within the Silicon Valley Community Foundation. The Event fund is used to produce the Tournament and Party each year.


Over the past 35 years, the LUV Classic has supported 213 charities across the country and donated more than $19 million to support life-changing programs and services for children and their families. It is our honor to support the inspiring and transformative work the 2020 LUV Classic recipients are doing to help their communities thrive. Check out the full list of recipients below!


LUV Classic for Community 1.JPGSome of our Houston Local Giving Board members sharing the good news with the organizations virtually!


We look forward to supporting local organizations positively impacting our community because we believe community is more than a place—it’s at the Heart of what brings us together. 


LUV Classic Community 2.png

 Our Boise Local Giving Board Employees celebrating with their local 2020 LUV Classic recipients.


2020 LUV Classic Recipients


  • Children’s of Alabama, Birmingham, Alabama


  • Native American Connections, Phoenix, Arizona
  • A New Leaf, Phoenix, Arizona
  • Boys & Girls Clubs of Tucson, Tucson, Arizona


  • Arkansas Foodbank, Little Rock, Arkansas


  • East Oakland Youth Development Center (EOYDC), Oakland, California
  • George Mark Children’s House, San Francisco, California
  • Parents Helping Parents, San Jose, California
  • Burbank Temporary Aid Center, Burbank, California
  • Heart of Los Angeles (HOLA), Los Angeles, California
  • Union Rescue Mission, Los Angeles, California
  • Conservation Corps of Long Beach, Long Beach, California
  • Unidos Por La Música, Ontario, California
  • Cesar Chavez Service Clubs, San Diego, California
  • San Diego Center for Children, San Diego, California
  • WEAVE, Sacramento, California
  • KidWorks, Orange County, California


  • Purple Door Coffee (Dry Bones Denver), Denver Colorado
  • Family Tree, Inc., Denver Colorado
  • Colorado Coalition for the Homeless, Denver, Colorado


  • The Village for Families & Children Inc., Hartford, Connecticut


  • Girls Inc., of Bay County, Panama City, Florida
  • enFamilia Inc.:, Ft. Lauderdale, Florida
  • Generation W, Jacksonville, Florida
  • The Russell Home for Atypical Children, Orlando, Florida
  • Quantum House, Palm Beach, Florida
  • Gulf Coast Kids’ House Inc., Pensacola, Florida
  • Children’s Advocacy Center of Southwest Florida, Ft. Myers, Florida
  • Children’s Home Inc., Tampa, Florida


  • Big Brothers Big Sisters of Metro Atlanta, Atlanta, Georgia
  • Love Beyond Walls, Atlanta, Georgia


  • Ho`ōla Nā Pua, Oahu 
  • Boys and Girls Club of Hawaii, Oahu
  • Institute for Human Services Inc., Oahu
  • Hawaii Rise Foundation, Hilo, Island of Hawaii
  • HOPE Services Hawaii, Kona, Island of Hawaii
  • Kauai Food Bank, Lihue, Kauai
  • Imua Family Services, Maui


  • Boys & Girls Club of Ada County, Boise, Idaho


  • YWCA Metropolitan Chicago, Chicago, Illinois


  • Children’s Bureau Inc., Indianapolis, Indiana


  • Hawthorn Hill, Des Moines, Iowa


  • Center of Hope, Wichita, Kansas


  • Welcome House of Northern Kentucky, Covington, Kentucky
  • Cabbage Patch Settlement House, Louisville, Kentucky


  • Café Reconcile - Reconcile New Orleans Inc., New Orleans, Louisiana


  • The Maine Children’s Home for Little Wanderers, Portland, Maine


  • Kennedy Krieger Institute, Baltimore, Maryland


  • Northeast Arc, Boson, Massachusetts


  • Kids’ Food Basket, Grand Rapids, Michigan
  • Matrix Human Services, Detroit, Michigan


  • Autism Society of Minnesota, St. Paul, Minnesota


  • Operation Breakthrough, Kansas City, Missouri
  • Variety the Children’s Charity of St. Louis, St. Louis, Missouri


  • Completely KIDS, Omaha, Nebraska


  • Goodie Two Shoes Foundation, Las Vegas, Nevada
  • Food Bank of Northern Nevada, Reno, Nevada

New Hampshire

  • The Grapevine Family Community Resource Center, Manchester, New Hampshire

New Mexico

  • Roadrunner Food Bank

New York

  • Northern Rivers Family Services, Albany, New York
  • Children's Aid, New York, New York
  • Community Foundation for Greater Buffalo, Buffalo, New York
  • Hope for Youth, Long Island, New York
  • AutisumUp, Rochester, New York

North Carolina

  • A Child’s Place, Charlotte, North Carolina
  • Triangle Family Services, Raleigh, North Carolina


  • Providence House Inc., Cleveland, Ohio
  • The Childhood League Center, Columbus, Ohio


  • The Homeless Alliance, Oklahoma City, Oklahoma
  • Building All Children, Tulsa, Oklahoma


  • Clark County Food Bank, Portland, Oregon


  • Children’s Scholarship Fund Philadelphia, Philadelphia, Pennsylvania
  • Family House, Pittsburgh, Pennsylvania

Rhode Island

  • Providence After School Alliance, Providence, Rhode Island

Puerto Rico

  • Multisensory Reading Centers of Puerto Rico, San Juan, Puerto Rico

South Carolina

  • Carolina Youth Development Center, Charleston, South Carolina
  • Safe Harbor, Greenville, South Carolina


  • Community Resource Center, Nashville, Tennessee       
  • The Nashville Food Project Inc., Nashville, Tennessee
  • South Memphis Alliance, Memphis, Tennessee


  • The Children’s Shelter San Antonio, San Antonio, Texas
  • Café Momentum, Dallas, Texas
  • Vogel Alcove, Dallas, Texas
  • Texas Women’s Foundation, Dallas, Texas
  • Martha’s Home, Amarillo, Texas
  • Center for Child Protection, Austin, Texas
  • Coastal Bend Food Bank, Corpus Christi, Texas
  • Creative Kids, El Paso, Texas
  • Resource & Crisis Center of Galveston County, Houston, Texas
  • Family Crisis Center Inc., Harlingen, Texas
  • The Children’s Home of Lubbock, Lubbock, Texas
  • West Texas Food Bank, Midland, Texas


  • Utah Food Bank, Salt Lake City, Utah


  • ForKids Inc., Norfolk, Virginia
  • Comfort Zone Camp, Richmond, Virginia
  • Children of Fallen Patriots, Washington Dulles


  • Vanessa Behan Crisis Nursery, Spokane, Washington
  • Committee for Children, Seattle, Washington

Washington DC

  • Urban Alliance, Washington D.C.


  • Unite MKE, Milwaukee, Wisconsin