Who is Sr. Destino? Sr. Destino is Southwest Airlines, the ultimate travel companion who will not let you miss the great things in life, like the important business deal or your family vacation. Of course, Southwest provides dependable and affordable, worry-free travel to give everyone the freedom to go where they want to go, even in challenging times. This is the concept behind Sr. Destino, the new Spanish summer ad campaign running on Univision, Telemundo, Azteca, Galavision, CNN Español, ESPN Sports, national Hispanic radio stations, and internet portals like Univision.com.
The concept and ad production was created by Dieste, the Dallas-based Hispanic ad agency. Dieste, named best multicultural agency by AdAge, has been Southwest’s Hispanic agency for more than ten years.
