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Southwest Airlines Community

It Always Comes From the Heart


We may be an airline, but we do some of our best work on the ground.  That’s the theme of the new Southwest ad campaign that will debut in primetime during NFL starting Sunday, Dec. 16!  The new spots celebrate Southwest Employees and highlight how we give back and make a positive difference in the communities we serve.   

Southwest Airlines is dedicated to the communities we serve—whether our Pilots are in 5th grade classrooms using their time off the clock to educate students and plan for future success through our Adopt-A-Pilot program, or Employees in our Network Planning Department are rolling up their sleeves to plant a community garden, or our Employees are serving on local boards and Chambers.  Wherever our Employees are giving back, it always comes from the heart.

From The Heart

This ad campaign illustrates what giving back means to Southwest and all the many ways we care about our Employees, our Customers, and our Communities where we live alongside you.  It highlights a sampling of ways we give back such as civic, military, environment, and mentoring efforts.  Southwest is a Company who cares, and we look forward to showing you how we LUV to serve the next time you choose the LUV airline for your travel needs! Be sure to tune in starting Dec. 16 through Dec. 31 to see these great new advertising spots!