Skip to main content

Southwest Airlines Community

Join Our Acts of Kindness Challenge Today!


For more than 50 years, Southwest Airlines Employees have proudly put their Hearts in Action in everything they do. From caring for our Customers to going the extra mile for a Coheart, our Employees are known for sharing the LUV within their communities. This year marks the 50th anniversary of Southwest and we have a number of festive opportunities in store to celebrate with our Employees and Customers—but I’m most excited to launch our one million Acts of Kindness Challenge!


To help celebrate our 50th year and to inspire a kinder, more compassionate world, we’re challenging our Employees AND Customers to complete a combined one million Acts of Kindness between now and December 2021. We know our Employees are up to the challenge, but we also want YOU, our loyal Customers, to join us in our campaign for kindness!


Throughout the year we will share different ways you can get involved but here a few Acts of Kindness ideas to get you started!


  • Sign our Acts of Kindness pledge today by visiting—this automatically logs an Act in our Acts of Kindness tracker! Be sure to share it with your friends and family too!


  • Share on social media how you’re bringing kindness into the world or how someone’s kindness has impacted your life using the hashtag #HeartinAction



Whether delivering a meal to a neighbor, cleaning up a park, sending a note of encouragement, or offering a pat on the back, we believe community is more than a place, it’s at the heart of what brings us together. How will you share kindness today?