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Mobile Boarding Passes Land at Southwest Airports

kkrone
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We are pleased to announce that getting through the airport just got easier and greener for Southwest Customers.  The mobile boarding pass feature is now available at all U.S. airports Southwest serves, making travel for our Customers as easy and convenient as possible.  Customers who choose this option can bypass printing a paper boarding pass at their home, office or at the airport and instead simply scan the barcode on their smartphone at airport security checkpoints and at the gate during boarding. This news comes on the heels of an update last week to our iOS and Android apps adding contextual upcoming trip information to the homepage. Customers can now quickly view the info that matters the most while traveling like flight status, boarding position, and gate information. The information updates in the app beginning 24 hours prior to a flight allowing Customers to checkin and access their mobile boarding pass from the homepage. marketing3At the end of 2013, Southwest launched Mobile Boarding Pass for single passengers traveling on nonstop and direct Southwest operated flights originating out of Austin (AUS) as part of a pilot program. In February of 2014, we rolled out the pilot program to Dallas (DAL) and Houston Hobby (HOU), which also included connecting flights through Austin, Dallas, and Houston. And beginning in May of 2014, we moved forward with the pilot program and began expanding the mobile boarding pass option throughout the Southwest network. marketing2Customers can request a mobile boarding pass at the time of check-in at southwest.com, the southwest.com mobile site, or using our mobile app for iPhone® or Android. They will have the option to have their mobile pass sent to their smartphone by e-mail or text message. If they are checking in through the Southwest mobile site or app, they can choose to immediately view their mobile boarding pass in a new browser window on their phone. The mobile boarding pass contains a two-dimensional barcode along with Customer and flight information that TSA security officers scan to validate the authenticity of the boarding pass at the security checkpoint. Customers can also use the mobile boarding pass at the gate to board the flight. For Customers who purchased a Business Select Fare and elect to use a mobile boarding pass, their drink coupon eligibility will be noted on the mobile boarding pass. In order to receive the complimentary premium drink during the flight, Customers will simply show the drink coupon portion of their mobile boarding pass to the flight attendant for validation. Customers can still choose to print a paper boarding pass online at southwest.com during check-in or at the airport using a self-service kiosk on the day of departure, prior to their flight’s scheduled departure time. To download the app or learn how to use mobile boarding passes, visit southwest.com/mobile.
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