Skip to main content

Southwest Airlines Community

North Texas (and Southwest) Welcomes the NBA All Stars

Explorer C

Happy NBA All-Star 2010 Weekend!!! 

We couldn’t be more excited that our good friends at the NBA picked our hometown to host their premier event!

We kicked off the weekend yesterday with our President Emeritus, Colleen Barrett, and NBA Legend, Spud Webb.  Together, they checked Customers in for flights at Dallas' Love Field Airport in the snowy weather, and the surprised one of our deserving Rapid Reward Members with tickets to All-Star Saturday Night and to the All-Star game on Sunday.  We handed out basketball-shaped cookies, and Spud Webb handed out autographed basketballs and pictures.  Check out the video.

As the Official Airline of the NBA, we thought we should really have some fun with our Customers and Employees. We held several different contests and sweepstakes on, rewarded Rapid Reward Members and SWA Biz Customers, and can’t wait for All-Star Saturday Night and for the All-Star game Sunday.  Some very lucky fans in a very lucky section will be surprised Saturday Night, and 4500 lucky fans at Cowboys Stadium will receive a token of our love.

We’re also trying some fun new things with our great partner. If you go to the schedule page on you’ll see our Southwest Airlines travel button.  In one easy step you can follow your favorite NBA team on the road. 

Maybe if you’re lucky, you’ll be following your team on the road on Slam Dunk One!  In 2005, to commemorate our relationship with the NBA, Southwest painted one of our Boeing 737’s in an NBA theme.  If you’re in Dallas this weekend, you’ll see Slam Dunk One flying in and out of Love field. 

(Photo is from our Flickr group and was taken by "SWA Blog Boy.")

Hope you have a great weekend!

Welcome to Dallas NBA fans!  We’re glad you’re here.