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Southwest Airlines Shows LUV to its Communities by Giving Away 1600 Roundtrip Tickets to 40 Nonprofit Organizations

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Contest Celebrates 40 Years of Commitment to the Communities Southwest Serves

DALLAS, July 12, 2011 /PRNewswire via COMTEX/ --

Southwest Airlines celebrates the airline's 40th year of service and commitment to the communities where our Customers work and live by giving 40 deserving nonprofit organizations the chance to win 40 roundtrip tickets each. Nonprofit organizations focused on community initiatives that concentrate on education, diversity, military, environment, or families facing serious illness will share their stories and explain how they will use the 40 tickets to achieve their missions in the community.

"Southwest is thrilled to spread the LUV by giving 40 nonprofit organizations the opportunity to receive 40 roundtrip tickets each to help champion their cause and positive impact in the community," said Linda Rutherford, Southwest Airlines' Vice President Communication and Strategic Outreach. "Our goal is to be the hometown carrier that truly cares by being involved in initiatives that resonate in the hearts of those in the communities we serve."

Starting today through the end of day on July 14, nonprofit organizations can submit a photo illustrating the positive work they do in the community along with their compelling story to showingluvfor40years@wnco.com to explain how they make an impact in their community for the chance to win 40 roundtrip tickets. To view contest details, official rules, and to submit an entry, visit blogsouthwest.com.

In its 40th year of service, Southwest Airlines continues to differentiate itself from other low-fare carriers--offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded and has recently acquired AirTran Airways, now a wholly owned subsidiary of Southwest Airlines Co. Southwest serves 72 cities in 37 states and is one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit southwest.com/cares to read the Southwest Airlines One Report(TM). Based in Dallas, Southwest currently operates more than 3,400 flights a day and has more than 35,000 Employees systemwide.

www.southwest.com

SOURCE Southwest Airlines