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Southwest Airlines Community

Standing for Love


The killing of George Floyd is a tragedy, and it rightfully has become a national tragedy. It is not just understandable, it is expected that this act has stirred much outrage and grief regarding racism, and worse, hate. The circumstances of his killing—and that of too many other Black Americans—must finally serve as the catalyst to affect real change. We must not tolerate racial injustice; we must not tolerate hate. We must stand for love.


We stand alongside our Black Employees, Customers, and communities whose voices will no longer be silenced. There is plenty of work to be done, but we are committed to doing our part to drive change. Our values, for all People, are based on the Golden Rule. Our Purpose is to connect People to what's important in their lives. What's happening in our nation is extremely important; it is a loud cry for us to listen, to see, and to truly understand. Then, we can and must do better.