I say "Nay, nay" to this one!!!!!!!!!!!!!!!!
I fly almost every week on Southwest. I don't feel the need to pay the $25 for Business Class to get in line for spaces 1-15. I am however able to log in for my boarding pass within a half hour of the 24hr login and 99 out of 100 get #s 16-18 (which still usually puts me 3rd-5th person boarding). Now anyone paying $10 gets in front of me?! Your response was that I will still likely be in the A boarding group but might get pushed back to 25-30? That's an iINSULT to those you just a year ago recognized with the frequent flyer treatment described above (sounds like taking away something you just gave me last year).
Your plan was working fine (aside from the mistake of letting families with small children board after the A's. You had that right the first time. I know it was changed to humor business folks who wanted the first 10 rows but letting infants on first allowed the rest of us to (forgive me) avoid them. Now we get our choice seats (thank-you) but there is a good chance a screaming infant is next to us (I seem to attract them). So why the change? Just a way to make $10 (times a handful per flight? Seems a paltry amount when you risk ticking off so many of us "regulars." I can't justify another $300 a year to my company for something I've had all year (and earned with my loyalty).
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