Agree with all of you... instead of Southwest just telling us that we cannot get a mobile boarding pass on a multi-person reservation, how about just listening to our requests (thousands of them) to add this function capability into their I.T. system! Or, tell us WHY they cannot offer. Think that's what world class customer service is all about -- listenting to the concerns, issues, suggestions of their customers. There is a lot to like about Southwest Airlines and this may seem like a petty request, but it IS an inconvenience and other airlines/competitors offer mobile boarding passes so don't get why they are not listening. Shouldn't be that difficult - ask one of your Millennials to re-write the program.
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