I chose these airports because they are among the largest cities in their respective states. Also, since Southwest does not fly to those airports, I know for a fact that people do not want to drive all the way to from where they live to another airport in another city that Southwest flies into. For example, I chose Yuma, Arizona because it's a big airport and Yuma is among the biggest cities in Arizona. Nobody wants to drive all the way to Phoenix or Tucson just to fly Southwest. Another user mentioned that Fresno/Yosemite, California is another big airport in another densely populated city and would fill the gap of service between the Bay Area/Sacramento and Southern California. At the same time, I added Stockton and Bakersfield to the list because while those airports are smaller, the cities are also bigger. As the user further mentioned, Southwest markets itself as California's airline and rightfully so since California is a big state. Southwest serves most cities in Texas, since they are based in Dallas. Texas, like California, is another big state, hopefully they can start serving the entire United States in the future.
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Several airports that many airlines fly to are not being serviced by Southwest. Here is a full list of airports that I think Southwest should start flying to: Anchorage, Alaska (ANC) Bakersfield, California (BFL) Bangor, Maine (BGR) Billings Logan, Montana (BIL) Casper/Natrona County, Wyoming (CPR) Chicago (O'Hare), Illinois (ORD) Dover/Wilmington, Delaware (ILG) Fairbanks, Alaska (FAI) Fargo/Hector, North Dakota (FAR) Fresno/Yosemite, California (FAT) Green Bay, Wisconsin (GRB) Honolulu, Hawaii (HNL) Jackson, Mississippi (JAN) Maui, Hawaii (JHM) Miami, Florida (MIA) Monterey, California (MRY) New York (Kennedy), New York (JFK) Palm Springs, California (PSP) San Bernardino, California (SBD) Sioux Falls, South Dakota (FSD) Stockton, California (SCK) Wheeling, West Virginia (HLG) Wilkes-Barre/Scranton, Pennsylvania (AVP) Worcester, Massachusetts (ORH) Yuma, Arizona (YUM) Hopefully Southwest can start flying to these cities soon.
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