Southwest Airlines Community

The loyalty program group should be fired! Did Chase persuade you that this program would be good and help their credit card business. Even though I fly SWA often and loyally and have done so for many years, I will think twice before I fly you now. ... View more

Paula, a long time Southwest flyer and fan I have been a great fan of Southwest for many years. I thought you made a lot of good improvements especially the numbered line up loading program. i also thought that you had the BEST and most simplified loyalty program of any airline and I have been a frequent flyer on most of the major airlines. HOWEVER, this change is a black eye for SWA. It is complex and a takeaway. I don't want points and a hard way to redeem them. Possibly it will be more profitable for you, but I think that I will consider switching to JetBlue for my regular trips up the West Coast. Please note that this is the first blog I have ever posted. Obviously, your announcement made a BIG, NEGATIVE impact on me. ... View more