I'm not happy about this. I just used the point simulator and this new program hurts short route flyers.....have you guys & girls at Southwest forgotten who made you so successful over the years? It was the short hop business and leisure traveler, not the long haul cross country flyer that prefers "full service" carriers. Now, you're going to take away the one program that was a big benefit to us...that was really easy and now you've made it difficult and unattractive.
Who were the people you were talking to in your focus groups? Who conducted these market studies? Probably some consulting firm that was out to make millions of dollars off of changing and migrating the existing program. Who benefits from this change? Business & IT Consultants who will charge hundreds of dollars per hour to "help" you migrate your existing program over.....provide change management ideas.....and then tell you to hire a Marketing Agency to help you get the new message out and manage your Brand. It's too bad you didn't realize that the decision to make this change is HURTING your brand! Please tell me why I should fly you over Jet Blue, Allegiant, or US Air? You've turned off this flyer......I'm an A-List member for 2 yrs running and have flown over 80 times in the past 24 months......good bye.
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