Anyone else notice that the true value of Rapid Rewards points has gone down dramatically? I am a long time SW customer who always uses this airline if at all possible. I am extremely disappointed in the continuing reduction in the value of Rapid Reward Points in the last year or two. In the past, I have gotten a lower priced, one way ticket for 6-8,000 points. I just booked a one way flight that the dollar prices was $98. I was charged OVER 11,000 points each way. Today I received a SW email offering a deal (?) to purchase points at a reduced rate. The "regular" cost for 11,000 points was $302.50. The sale price was $196.63. That means if I purchased the points as the "special offer discount" and then purchased my tickets, I'd be paying $196.63 each way for tickets that are available for $98. It makes no sense. I have a SW credit card and try to accumulate points whenever I can. Now it seems like it's not worth the effort and their TRUE value is going down rapidly. Not a happy customer. I will be shopping other options and may take my business elsewhere.
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