This is an optics issue. Southwest is aware that military members are required to NOT travel in uniform. Boarding is allowed for members in uniform, meaning Southwest doesn’t want to be seen not respecting those that serve (allowing early boarding is how - ostensibly- the airlines show their patriotism). This is inconsistent and shallow. Either allow all military members the boarding privileges or none at all. At least with United and American, they are consistent. Keep this is in mind folks when purchasing future tickets on your own dime.
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