I just received notice from SWA that they are moving towards a different approach, assigned seats, and more legroom options FOR MONEY. I fly Southwest because it's simple and no hassle. I've been flying for years and got a SWA credit card because of the ease of doing business with them. I even take them when the flights are a bit disruptive to my schedule just because it's no hassle, find a seat and sit. It's the airline version of Walt Disney World. Most other airlines the boarding process is cumbersome, slow, and most people linger since they have an assigned seat. And they nickel and dime you to death. I fear this will be their version of the "New Coke", a bad idea that drives me towards another airline. If they are like the others I'll take the best flight time and move on.
Bad idea SWA! You didn't survey me.
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