I love Southwest, and I'm glad to see attention being paid to this issue. It's tough to be challenged about something not directly under your control, but the behavior of close partners does matter if one chooses to endorse them. There's a very sticky ethical question about whether orcas should be kept in captivity at all much less be put into shows. I hope to see this dialogue continue and hope that Southwest and their employees look at this as a long term ethical issue and not a short-term bottom line decision.
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