I'm a United Airlines 1K and I really mainly fly to their hubs (Chicago, DC, Denver, Los Angeles) and occasionally Seattle (easy connection through SFO) but I'm looking forward to see how SWA does at Logan. I usually fly First class too so I'm not interested in downgrading but I'm sure some of my friends and family will be excited about this new service. Also looking forward to seeing where they'll put the gates and the counter. Possibly in the Terminal C arrivals level (former TermD) where AirTran used to be. I haven't seen any planes at the D gates in years. I've also noticed that SW fares are typically the same or even higher than UA and AA so I'm interested to see how they'll stack up. Might just have to give them a try sometime for kicks.
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