What I used to love about the Southwest Frequent Flyer Program was the simplicity. The new program requires much calculation. This new program benefits the Business Traveler who spends much more than people, in this economy, looking for a good deal. Regarding getting credits on my Visa account, the old program is $1200 per credit. 16 credits gets a free trip which equals $19,200 of purchases. New system is $1 per point. If I was going to Washington D.C. from Phoenix using "wanna get away" it would cost around 30,000 points which means $30,000 worth of Visa purchases as compared to $19,200 on old plan. Unless Southwest offers more than $1 per point on Visa purchases, this new plan is a great disappointment. Southwest used to be for the "regular guy" now it's all about big business.
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