I have flown SWA exclusively since 1998. Earned a Companion Pass for several years and now usually earn about 4-5 free flights a years. I have to admit my first reaction to the new program was very negative. I like simple and easy, and that's what the old program was. How many times did Rapids Rewards win the Freddie Award? That should tell you something! However, I trust Southwest and if they believe in it, I'll give it a fair chance. Initially I had doubts about their new boarding system and that has worked out fine. I just hope this doesn't start a trend of being like all the other airlines. The last straw will be baggage fees and assigned seating.
... View more
