I very much enjoy Southwest's reliability and positive attitude. I have been willing to overlook the lack of amenities (audio, video, no reserved seats) in the past. No more, however. With separating people into classes - you are like other airlines now. Why not go all the way and assign seats? Your fares are no longer lower than the competition. So, what incentive do I have to fly with you? Let me put it this way - I used to go to you first when I flew. Now - I will look to Jetblue, and Frontier first. If they do not go nonstop to where I want to go - I will look at all other airlines equally - including yours. Whoever has the best schedule/price wins. In case of ties - I will go with getting an assigned seat. Thank you for your time.
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