This is the worst thing to happen to air travel in my lifetime. I LOVED Southwest for not following the same protcols as other airlines. I booked a flight online yesterday and went to do so again today --- I did not realize that today would be an entirely different interface and choices. I am SO disappointed in the change, that I opted to go to Orbitz and book instead.
This is a veiled attempt to get people to pay higher fares to get "benefits" that they could have previously gotten by being responsible travelers and booking/checking in early.
As for your "streamlined" reservations page... what a bunch of bull. Your previous user interface could not have been simpler - a monkey could have booked tickets. The new reservations page simply clusters fares together into an "average' that gives the flyer fewer choices in fares.
I am so sad. Southwest was my (FORMER) favorite airline. I frequently defended your honor to all of my airline "snob" colleagues who preferred the programs of other airlines. I will no longer sing your praises, Southwest!
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