About a month ago I received a card from Southwest congratulating me on being a Rapid Rewards member for 20 years. That should establish that I am not new to Southwest Airlines. Over the past 15 years I built my company by sticking to one principal regarding travel. We fly only Southwest Airlines. Regardless of where we are going, we fly SWA then drive the rest of the way. The recent changes to the SWA fare structure has left me scratching my head. It seems to me you've lost your touch. For 15 years I never looked at other airlines because I knew SWA had the best fares and the most flexible policies. I'm scared of the changes I see in place, and even more concerned about what they foretell. Small businesses that build a nationwide base of customers depend on Southwest to make travel affordable. I just finished looking for flights on the new website and was appaled by what I found. The fares seemed to have skyrocketed. I agree with what a lot of other people have said about the new pricing changes and do not like it. Is there any room for you to rethink this? I hope so.
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