I think one of the reasons SW is not doing well in the Denver/Colorado market is that it doesn't understand the independent spirit of the west. Part of the reason people love Frontier is that our animals in a way symbolize our collective love of the breathtakingly beautiful wilderness that is right in our 'backyard'. SW does not get that. Also, all their talk about this acquisition is about market share, gates, etc., but i do not hear them actually listening to and thinking about the customer, who continues to fill Frontier planes to capacity.
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