I have been a loyal customer of SWA since 1991 and have flown SWA almost exclusively for business and pleasure. I earned companion passes for over 4 straight years until I retired in 2006. I have taken part in your focus groups and I am very disappointed that you took a simple system that did not favor anyone to one that favors only a select few. After years of being a loyal customer we found on a recent flight that it is now almost impossible to get an 'A' boarding pass. Your new boarding procedures make SWA just like every other airline which takes away the main reason for flying SWA.
Like others I will be cutting up my SWA Visa card and switching to other airlines but since I am not flying much any more your marketing people must have felt that I would not be missed!!! To bad the "LUV" is gone.
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