Assigned seating is the only way to go. The cattle call approach is bogus...I have never liked it. My main gripe is not getting on and actually finding a seat. It is wating at the gate before the flight. Everyone gets in the A, B, and C corrals about 30 minutes before the flight. The gate area becomes total disarray because people are trying to wrap lines around seats and through aisles. So I'm sitting there in a chair in the San Diego airport because I don't feel like waiting in line for 1/2 hour and there is NO room in the aisle because the aisle is flooded with people (and luggage) watingin to get on the plane. Then they get tired of waiting and just sit down on the floor, still keeping their place in line. Its mayhem, I tell you. Utter chaos. Is this the way you really want to prepare for a business trip of a nice vacation? What is so wrong with calling rows or sections? I want to pick my seat when I make the reservation, and show up the usual time before the flight - not have to get there as early as humanly possible so that I can get in line.
If Southwest is going to keep the cattle call, I would recommend to make the gate areas larger and have a designated area for people who want to sit and relaax and those who need to get in line. The peanuts rule though.
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