This program is very transparent. I have put hundreds of thousands of dollars on my SW Rapid Rewards card(s) both personally and through my businesses this last year alone, and in years past. This program changes everything for me. The previous program was simplistic and clear cut. This new program is a way for SW to transfer the cost of business back to it's customers in my opinion. Maybe this was SW's alternative to adding baggage fees?! The math is simple, and this new rewards program will have more of a negative impact than a positive. I will expect SW to see a mass exodus of rewards customers over time as this program unfolds, including myself. Very sad....
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