This is a double win for Southwest.
First they very slyly increase what is needed to earn a free flight by surrounding it with a complicated process to figure our the earning and redemption rates and then there is the other way that no one has picked up on yet.
I think that Southwest has had trouble attracting partners to RR due to the relatively high cost that 3rd parties have to pay southwest for the full or 1/2 credit that they then reward their customers with. From reports I have read, most other airlines make a ton of money selling miles to 3rd party companies/partners because the basic unit, they mile, is so cheap to purchase. Its become a profit center for them. Delta comes to mind.
By going to a points system, the basic unit that could be purchased by 3rd party partner has greatly been devalued. A point is worth much less than a credit. This now allows more 3rd party companies to purchase points and uses as rewards to their customers where before they had to purchase a 1/2 or full point which was too expensive for them.
Good move Southwest for YOU. Bad move for ME........
... View more
Bill,
You still didn't give us the advance notice of this schedule extension like had been promised.....
Again.....
... View more
12-09-2008
01:31 PM
5 Loves
Hey guys,
What happened to the advanced notice that you had promised would happen on the southwest.com website before you extended your schedule?
Bruce
... View more
