KEEP OPEN SEATING!
There's nothing worse to me than buying a last-minute ticket and finding myself sitting between two people much larger than me; at best, I can play musical chairs -- if time permits -- to try to find another seat on the plane. With Southwest, even if I am compelled to take a middle seat, I get to choose who I sit next to. And because I travel a lot in-state, often I already know that person.
When a formula works, why change it? New Coke didn't do very well. There's no need for a "New Southwest."
There's still a lot of cities that are aching for Southwest service. That's where the growth is -- and not these frequent fliers from other airlines that probably wouldn't fly Southwest anyway because there is no first class, no priority boarding for Elites, frequent flier credits expire, etc.
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