My wife and I use to be loyal SW customers. Not any more. In a month's time, we have moved from boarding at an A21 to an A52 to now an B7 level because we refuse to pay the new "tacky $10 / per person / each way" fee that allow any customer to board early. Six free flights this year due to our travel schedule and we're now relegated to a B7 boarding. Please don't believe the "Loyal customers will still get on first" mantra.
Hey SW marketing people. Your airline, like any arline, is only a 67% happy people flying airline. The last 33% who have to sit separated from their companion in a middle seat with no luggage space are not having fun. They're enduring. Have you bothered with this thought? What happens if everyone payed for early boarding? The ABC system worked great when it was free.
It would be better to charge extra money and assign seats so people know what they're receiving.
Hey, I've got other ideas for Kevin Krone and the "geniuses" at SW Marketing. Charge $20 and allow people to jump in front of those charged $10. Do I hear $30? Better yet, let the SW stewards keep allowing people to "save" seats for their entire group.
Southwest has stated, quite clearly, with the new $10 charge; it's only about money.
For the first time in a long time, we'll be looking at other airlines.
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