Wow. As a traveler in the Chicago area and having a choice of two airports, I have always looked to Southwest first and even if the price was a bit more (rare but sometimes it did happen) I would fly Southwest for the Rapid Rewards. The vast majority of my trips are short-haul (for business). Chicago to STL or KC. I even fly SW to Columbus, OH and rent a car to drive drive to Dayton, OH for client meetings.
I can't say for sure I will stop flying SW, but to me the incentive seems to have been lost.
I understand the SW is now one of the largest (if not the largest) domestic carrier but it seems as if you are forgetting the culture that got you to that point.
While it is nice to be able to vent, I can't imagine that SW really cares about what they have done.
Signed,
Long time (and formely ecstatic) Rapid Rewards Member
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