I have been traveling on Southwest for 15 plus years. I have seen the airline grow and create very loyal passengers. I am one of those but I must say the recent marketing of the new frequent flyer program caught me off guard. I will no longer make Southwest my primary carrier. You have shifted your focus from the loyal followers to the business traveler hoping that they will spend higher airfares to earn more mileage. This at the expense of their company. It happens too often in this country. A company becomes successful and begins to move away from what got them where they are. Eventually they fall as they open the market up for someone else to fill the void. I am very disappointed in your new approach and will miss the old program. I will be changing my credit card as well. I never thought this day would come although when you started focusing on the mainstream markets like LaGuardia I should have known you were leaving your successful format.
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