The result of the open system was fast seating resulting in quicker plane turnarounds and better profit for Southwest than their peers. Many folks seem to find an open seat a lot faster than matching a seat to a ticket.
Southwest has had a successful business model with loyal and satisfied customers and has been penetrating new markets successfully. Why not continue that rather than tweak a big competitive advantage during the holiday season?
The results will show up in a quarter or two - because you can't hide lost customers and profit. If the results are not positive, I expect SWA will reconsider.
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