Further, having read some of the comments in favor of assigned seats, I submit this. First, not having open seating will not reduce your current customer base because it is not open seating that is the main attraction. It is who you are, how passengers are treated, how you run your business, and your prices. Those will all stay. Second, it is a brutal waste of my limited time to have to get to the airport early enough, then stand around for an hour in line, to have any hope of getting a good seat. It is uncomfortable and too time costly. Again, I am certain that once SW goes to assigned seating, they will pick up significant additional shares of the market. Hardly anyone I know flys SW and no assigned seating is the only reason. All said they would if SW would change.
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