So, with all these alleged customers who were allegedly asking you to make these changes, did you ever for one minute stop to think of the MILLIONS of other customer who were perfectly happy and never complained or asked you to change a thing? Please don't insult our intelligence and try to convince us that this is in our best interest. Seems like I remember some political leaders trying to do the same thing throughout history, with disastrous results.
If you needed to make a change, then why not simply increase the number of credits required for a free flight? But this new system is not only a much worse deal, but it's extremely confusing.
I've heard one Southwest employee try to convince me that I didn't REALLY stay loyal to Southwest for years just because of the rewards program. Apparently, your staff can also read minds, because she was absolutely convinced that I chose Southwest because of A) the "friendly telephone customer service reps who speak English" (Wrong, since I rarely ever used telephone customer service, I always booked online) B) "the ability to choose your own seat rather than being told where to sit like a child" (I don't know what airline SHE'S flown, but I've been able to choose my seat on EVERY other airline out there, and I was able to do it at the time of booking, so I never had the risk that my son and I wouldn't be able to sit together.) C) The singing flight attendants (WRONG. While I'm sure there are some who just love this, I often found it to be annoying, especially late at night when I was exhausted.)
So, tell yourself whatever helps you sleep at night, but the truth is that I, like many others, have been loyal to you for years ONLY because of your rewards program. And why are you reducing yourself to pathetic lines such as "following industry standards". You were so far ABOVE industry standards......why bring yourself down to their level?
Shame on you, Southwest......shame on you.
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