I would never fly on Southwest. I did once and found the lack of a seat assignment a barbaric process with people hoarding at the gate and once onboard scrambling like ants to get seats. As a weekly flyer I refuse to subject myself to this and will stick with the carriers that still treat poeple like people, not cattle boarding a truck to the slaughter house. Certainly Southwest could function as a discount airline (BTW my ticket was not such a great deal) with pre-assigned seating.
It always amazes me watching people sitting on the floor in some stupid line just in the hopes of getting a decent seat. This is a moronic practice!
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