I have read and reread several of the paragraphs relating to the changes to Southwest's RR program. After muddling through as best I could I have come to one conclusion--the article was written in English, outsourced to China for translation into that language and then returned to Southwest for translation back into English. If you thought you were really addressing the many questions your RR members have your definitely missed the mark. I realize this is a major change and anticipating all question difficult but your attempts at doing so are pretty pathetic. And very poorly written.
I have been a loyal SWA flier for thirty years and a RR member for twelve. During the entire time I have been a very enthusiastic cheerleader. I will, no doubt, continue to book flights to those locations where I can get a direct or non-stop flight but will be looking at other airlines for other locations. As for the Chase RR credit card and how points are earned this entire process can be summed up in one word --debacle! Does ANYONE have an answer for that. Or will it "just work out."
Ever the optimist, it's possible this new program won't be as bad as it now appears. And to reiterate what several other posters have stated--BE HONEST. Is this really for the better or a way to make up for lost revenue from Bags Fly Free? Since that policy is an expensive promotional/PR strategy revenues must be found other ways. Several hundred million a year (as reported by the Arizona Republic) is probably a small price to pay for some angry former loyalists.
One additional comment. You may wish to reconsider soliciting RR member votes for the "Best Frequent Flier Program." If the new program runs as poorly as its roll out it's doubtful SWA will be a winner. For me it is now I LUV Qantas.
A Facebook group, anyone?
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