Customers who are loyal and who appreciate the value that Southwest provides for its consumer base should keep the following in mind when determining who to fly with...
Southwest is currently a shining light in the airline industry. How many airlines in the industry remain as profitable and as successful as Southwest? Not many.
Part of the reason Southwest is able to provide us all with reliable, low prices is due to their energy risk management practices. Southwest is able to secure its costs months in advance by participating in the derivatives market and entering into forward contracts for energy products.
So what - ? This means fewer big swings in their costs. This means more predictable pricing patterns. And it all boils down to being able to offer YOU good service at great prices compared to the other airlines.
Southwest says let's lock in our costs so we can offer customers reliable travel at good rates. If that means limiting our scheduling availability, that's a necessary consequence in order to provide the service we desire.
The other airlines? Let them book whenever they want - two years in advance? No problem! We need all the money we can get RIGHT NOW just to pay off our creditors and stave off another round of bankruptcy!
Which kind of company do you want to fly with?
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