Hey Lusk, bet you didn't sleep well last night! I have had two companion passes and over sixty free flights in the last ten years. Before SWA flew into PHL, I would regularly fly to Baltimore and then drive to Philly, Manchester and then drive to Boston. I still fly to Ft Lauderdale then drive to Miami. I have two SWA Chase credit cards on which I charge over $100,000 a year. I book rental cars on the SWA website. I WAS proud of my loyalty to SWA. Unfortunately, SWA has forgotten their loyalty to me and all the other people who have made SWA the most profitable airline in the world. In trying to eke out every last dollar, you have destroyed the most popular rewards program in the industry. How many Freddie Awards has Rapids Rewards won? Coke reversed course on New Coke, SWA can reverse course on this fiasco before it's too late. Just because you spent $100 million so far, doesn't mean you have to expend any more of your goodwill. ARE YOU LISTENING TO YOUR LOYAL CUSTOMERS!!!! Ask yourselves: What would Herb do?
... View more
